Core Functions: Message Testing

Developing solid messaging will require many rounds of feedback with specific milestones/gates across internal groups, analysts and users. This post takes you through that process step by step.

Introduction

The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users. Developing solid messaging will require many rounds of feedback with specific milestones/gat…