This newsletter contains Cyber PMM insights, industry news, the latest content, new tools and tips, top Cyber PMM jobs, and what’s on the horizon.
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🧭 What’s Inside
📰 Top Industry Updates
🎧 Top Content Plug
🚀 Cyber Startups & Funding News
🔧 Top PMM Tool Plug
🔭 Things Ahead
💼 Top Cyber PMM Gig Alerts
💡 PMM Tip
💨 Fluffy Phrase to Avoid
📰 Top Industry Updates
📊 Gartner 2025 Magic Quadrant for Endpoint Protection Platforms (EPP)
Gartner’s latest Magic Quadrant for EPP (published July 17) highlights a continued market shift toward AI-driven threat prevention, managed detection capabilities, and cloud-native platforms. Leaders in the report are those investing heavily in unified telemetry, SOC automation, and endpoint-to-cloud visibility.
🔗 https://www.crowdstrike.com/en-us/resources/reports/gartner-magic-quadrant/
⸻
🤖 CyberArk Launches Tools to Secure AI Agents in AWS Marketplace
On July 16, CyberArk announced new identity security tools tailored for the AWS AI Agents and Tools marketplace. These include just-in-time access controls, machine identity governance, and secret protection for LLM-powered agents—marking an early move into AI-native identity security.
🔗 https://www.cyberark.com/press/cyberark-announces-availability-of-tools-to-secure-ai-agents-in-the-new-aws-marketplace-ai-agents-and-tools-category/
⸻
🔐 Forescout Unveils Detection for Non‑Quantum‑Safe Encryption
Forescout announced a new patented technology capable of detecting non‑quantum‑safe encryption algorithms across IT, OT, and IoT environments. It enables security teams to identify legacy encryption protocols vulnerable to future quantum threats—positioning it as a proactive readiness layer for regulated industries.
🔗 https://www.forescout.com/press-releases/forescout-unveils-breakthrough-patented-technology-to-detect-non-quantum-safe-encryption-across-it-ot-and-iot/
🎧 Top Content Plug
📄 Lex Fridman Podcast - Interview with DHH
I listened to some of this while doing yard work, and was fascinated by DHH’s stance on so many software engineering topics. He taught me a lot about programming and I think you’ll enjoy it too.
🔗
🚀 Cyber Startups & Funding News
💰 Cybersecurity Funding Surged Higher In Q2
Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years. Overall, investors poured $9.4 billion into global cybersecurity- and privacy-focused startups in the first six months of the year, per Crunchbase data. Funding shot up in the first quarter to hit $4.5 billion, then surged to $4.9 billion in the second quarter.
🔗 https://news.crunchbase.com/cybersecurity/privacy-venture-funding-surged-q2-2025-ai-cyera-data/
🛠️ Empirical Security Raises $12 Million for AI-Driven Vulnerability Management
Cybersecurity startup Empirical Security announced emerging from stealth mode with $12 million in seed funding for its AI-powered vulnerability management platform.
🔗 https://www.securityweek.com/empirical-security-raises-12-million-for-ai-driven-vulnerability-management/
🔧 Top PMM Tool Plug
Navattic – Interactive Demos for Product-Marketing Alignment
According to a detailed article published June 27, 2025, Navattic offers a no-code platform for building interactive, self-guided demos that map precisely to buyer scenarios—from pre-launch research to post-launch educational flows
🔭 Things Ahead
🎙️ Black Hat USA 2025 – August 2–7, Las Vegas (Briefings, Trainings, Arsenal demos)
🔗 https://www.blackhat.com/us-25/
⸻
🌐 DEF CON 33
Shortly after Black Hat, DEF CON 33 returns August 7–10, 2025 in Las Vegas, featuring the iconic CTF contests, village sessions, and unique community-driven event.
🔗 https://www.blackhat.com/us-25/defcon.html
💼 Top Cyber PMM Gig Alerts
HUMAN – Product Marketing Manager, Emerging Products (Application Protection)
https://www.linkedin.com/jobs/view/product-marketing-manager-emerging-products-application-protection-enterprise-cybersecurity-at-human-4266788093HUMAN – Product Marketing Manager, Application Protection
https://www.linkedin.com/jobs/view/product-marketing-manager-application-protection-enterprise-cybersecurity-at-human-4266781488SentinelOne – Senior Product Marketing Manager
https://www.linkedin.com/jobs/view/senior-product-marketing-manager-at-sentinelone-4261067826Abnormal AI – Senior Product Marketing Manager (Inbound Email Security)
https://www.linkedin.com/jobs/view/senior-product-marketing-manager-at-abnormal-ai-4223657279CrowdStrike – Director Product Marketing, Identity Protection & SSPM (Remote)
https://www.linkedin.com/jobs/view/director-product-marketing-identity-protection-sspm-remote-at-crowdstrike-4179976650NETSCOUT – Director, Cybersecurity Technical Product Marketing
https://www.linkedin.com/jobs/view/director-cybersecurity-technical-product-marketing-manager-at-netscout-4263112666
💡 PMM Tip
Step Away
It’s summer. Take a breath.
Remember when school let out and you had the whole summer to reset? That wasn’t just for kids—it was smart. You wrapped a grade, stepped away, reflected, and came back ready.
But in corporate life? No reset. Just endless loops of back-to-back quarters. If you don’t step away by choice, burnout will do it for you.
You’re not a robot. Take the break. Recharge. Then hit the next level like it's fall semester and you're ready to ace it.
💨 Fluffy Phrase to Avoid
❌ “Fluffy”
Yes, I said it. The word fluff has become... fluffy.
I see it everywhere lately, especially in GenAI outputs. It’s ironic—we're (guilty as charged) calling everything fluff so often, even fluff itself is starting to feel like empty filler.So be careful: if you’re overusing “fluff” to sound sharp, you might just ironically be adding... fluff.
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The mission of Cyber PMM 🐳 is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, turn noise into narrative, and do more with less.
Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, innovators, builders, solutions marketers, product managers, engineers, and content creators—anyone involved in the process of bringing tech to market in chaotic environments.
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