Digital order in 5 minutes flat, delivered every Saturday morning. Cyber PMM š³ insights, industry news, and whatās on the horizonāzero fluff, all substance.
The latest Cyber PMM Podcast episode dives into the cyber market, the threat intel segment, GTM tips, and PMM advice from a cyber industry researcher/observer and fellow Pace University alumni.
A new framework that helps us rethink the reality that LLMs introduce to buyer's and how they find our products. Are you updating your strategy or do you think the decade+ old Buyer's Journey from SiriusDecisions is still accurate?
A 10 step framework from Cyber PMM to take your messy draft to market, by getting input from internal groups, industry analysts, and most importantly - users.
1. Google Unified Security Launch at Google Cloud Next 2025
Google is pushing "Unified Security" - a comprehensive AI-powered security solution integrating various tools for real-time threat detection and response, leveraging expertise from Googleās Mandiant unit. Read More
OpenAI has updated ChatGPT to include long-term memory features, allowing the AI to recall past conversations without explicit user prompts. ChatGPT can now reference previous chats to inform responses. The feature is currently available to ChatGPT Pro users and will soon roll out to Plus, Team, Enterprise, and Edu users, excluding regions with stringent AI regulations like the EU and UK. Users have control over this feature and can manage or disable memory settings as desired, but it raises an interesting question about the future of our chat data. Read More
3. Netwrix Integrates Model Context Protocol (MCP)
Netwrix has launched a free open-source Model Context Protocol (MCP) server integration for its Access Analyzer product. This integration allows AI assistants like Claude Desktop and Microsoft Copilot to query data collected by Access Analyzer, enabling security teams to obtain insights through natural language questions. For example, users can ask, āWho has shadow access to credit card data?ā and receive immediate answers without navigating complex dashboards. This is one of many AI launches I foresee happening this year in cyber. Let's stay tuned to how this all develops. Read More
1. CMO Confidential: John Rudaizsky - Marketing a Service
Security Services is the largest market segment in cyber, so this is a worthy listen that goes beyond just cyber and looks at things from EY CMO's viewpoint. Read More
2. Create an ICP like Adobe PMM
In this episode of Product Marketing Adventures brings you a product marketing expert with an amazing ICP story, Chris Piwinski. As product marketing lead at Adobe's Frame io, he is someone who truly gets both sales and product marketing at a deep level - because he's lived both worlds. Listen Here
Firebase Studio accelerates your entire development lifecycle with AI agents. Build backends, front ends, and mobile apps, all in one place. It's basically Google's version of bolt.new and Replit.
Stay tuned for an upcoming episode that will discuss the ins and outs of both how LLMs are impacting our workflows and the content creation process.
3. Cyber PMM Article: Creating Content
Continuing to think about PMMs as Creators, and tapping into your creative strengths to build compelling content. Last week I focused on LLM factors for buyer's journey, so next week I will look into the current state of content production without LLMs top of mind.
Comprehensive: I keep seeing this word on cyber pages, and I am guilty of using it, but the more I see it, the more I dislike it. Are buyer's any wiser by knowing a product is "comprehensive"?
