Saturday Brief: Week of 4/14/2025
Digital order in 5 minutes flat, delivered every Saturday morning. Cyber PMM š³ insights, industry news, and whatās on the horizonāzero fluff, all substance.
Top Cyber PMM š³ Updates
1. šļø Podcast: Creating Product Content in the Age of LLMs
I explore how large language models are reshaping buyer interactions with our content and how PMMs can ride the wave instead of getting buried under it.
2. š Welcome New Subscribers!
A big welcome to new subscribers across LinkedIn, Substack, and YouTube! Youāve joined a growing tribe of Cyber PMMs pushing back against digital chaos.
ā If you ever have questions or have feedback, please ping me here on LinkedIn or join the Substack subscriber Chat.
š° Top 3 Industry Updates
1. ā ļø CVE Program Crisis: A Temporary Save
MITREās management of the CVE database nearly collapsed this week due to funding issues, threatening a major pillar of global cybersecurity. CISA stepped in with a short-term contract extension. Long-term plans remain in flux.
ā Wired coverage
2. šµļøāļø Krebs Resigns Amid DOJ Investigation
Chris Krebs has resigned from SentinelOne amid a DOJ probe launched by the Trump admin, tied to his CISA tenure. Concerns swirl about political motivations.
ā Axios article
3. š¤š CyberArkās Identity Security Solution for AI Agents
CyberArk has announced a new identity security solution designed to secure AI agents at scale. This offering addresses the growing need to manage and protect machine identities, ensuring that AI agents operate securely within enterprise environments.
ā Medium article
š§ Top 3 Tool Plugs
1. š„ Firestore (for App Builders)
Firestore is a flexible, scalable NoSQL cloud database perfect for real-time apps. Itās the backbone of many modern mobile/web experiences, with native Firebase integration.
ā Get started
2. š¦ DuckDuckGo Browser
A privacy-first browser that blocks third-party trackers, auto-encrypts connections, and never logs your search history. Perfect for cyber pros and anyone tired of being followed around the web. I'm a huge DuckDuckGo fan, though I also use Chrome.
ā Download
3. š§ Model Context Protocol (MCP)
MCP is a framework for giving AI systems contextual understanding of your environment, users, and workflowsāespecially helpful in security operations.
š 3 Things Ahead
1. ā³ RSA Conference Countdown: 9 Days!
Get your walking shoes, hand sanitizer and badge readyāRSAC 2025 kicks off in just over a week. Big themes this year: zero trust, AI-assisted defense, and resilience.
2. š The 10 Ring Award
Dr. Chase Cunningham is launching the ā10 Ring Awardā to spotlight excellence in vendor messaging, demo quality, technical depth and staff knowledge. This is right up Cyber PMM's alley. Looking forward to seeing the results.
3. šļø Next Cyber PMM Deep Dive: Content Types That Actually Work
Coming next: I will break down which content formats will drive the most value in an LLM-infused 2025āfrom long-form reports to AI-generated summaries. What should you double down on this year?
š§ Top Content Plugs
1. šļø CMO Confidential ā With Marketo's Co-founder
An eye-opening take on how CMOs are evolving into Chief Market Officers as AI handles the "ing" in Market-ing execution. PMMs, this oneās for youāyouāre more qualified for the C-suite than you think.
2. š§ Harnessing Data and Analytics to Improve Cybersecurity Marketing
Information Security Media Group (ISMG) explores how AI and analytics are revolutionizing cybersecurity marketing. The article delves into behavioral analytics, predictive segmentation, and CRM integration, offering insights on leveraging data to enhance engagement and drive conversions.
š¼ Top 3 Gig Alerts
SailPoint, Product Marketing Manager
CyberArk, Director, Product Marketing, IT and Developer Identity Security
š” PMM Tip of the Week
šŖ Axe a Cadence Call
Your calendar is not your prison. Say no to one meeting this week where youāre just a passive observer. Reclaim your creative power.
šØ Fluffy Word to Avoid This Week: LEVERAGE
Try to say what you actually mean: use, apply, adopt, or build on.
The mission of Cyber PMM š³ is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, cut through the hype, and do more with less.
Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, solutions marketers, product managers, engineers, and content creatorsāanyone bringing tech to market in chaotic environments.