Digital order in 5 minutes flat, delivered every Saturday morning: The week's hottest PMM insights, industry news, and what's on the horizon—zero fluff, all substance.
Marketing Moments: Bringing Order to Product Launch Chaos
In my latest post, I break down the small, high-impact actions product marketers can take to turn launch madness into momentum. From early alignment to post-launch follow-through, these “marketing moments” are your secret weapon to staying sane and strategic.
In this episode I dive into the intricacies of product launches in a competitive market. I address common pitfalls such as unclear messaging, lack of program management and lack of executive sponsorship. I break down launches into three tiers to effectively manage resources, the importance of dedicated launch managers and relay the concept of 'Marketing Moments'.
Gartner Webinar: 2025 Leadership Vision for Product Marketing
Gartner's Rahim Kaba presented a powerful study on the PMM role, with insights into our functional definition, growing importance to commercial growth, and the impact of AI on our activities.
OpenAI increased it's maximum bug bounty payout to $100,000 for high-impact vulnerabilities in its infrastructure and products. I know I'm a PMM, but now I'm thinking of becoming a bounty hunter! https://openai.com/index/bug-bounty-program/
Marketing Millennials: Creating a Market Category with Kari Hanson
A very relevant strategy for up and comers trying to take on established players is creating your own category - and Kari lays out the strategy to do so.
Cyber Security Today: Oracle Denies Hack and Signal Messaging App Update:
More and more evidence is mounting that there was a breach at Oracle and there was a national security lapse when officials used Signal to text secret communications.
We're Not Marketers: Why most message testing is complete BS (and how to fix it)
This topic is near and dear to PMMs, because we are often challenged during messaging development to validate our messaging, but often lack the ability to do so.
ChatGPT released an image generation tool. You can access it within Sora if you have a ChatGPT account. It's pretty good, and I like how it's consolidating features within one AI tool making it easier for me to pivot between tools. https://sora.com/
Freckle.io is an interesting alternative to Clay, and uses AI Agents to complete database population and help with automate lead enrichment in your marketing workflows.
There's a saying, "Death by a thousand cuts". In the virtual product marketing world, I think this is now “death by a thousand calls”. Make it your mission to decline or cancel at least one call this week and focus on learning something, building something, or creating value in some way.
The mission of Cyber PMM 🐳is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, cut through the hype, and do more with less.
Cyber PMMs mostly work as product marketers in cybersecurity, but you can also be from technology, space, or other high tech fields--anyone that is bringing products, services and solutions to a chaotic technology market. Cyber PMM also serves tech founders, solutions marketers, product managers, product engineers, content marketers, and general marketers.
