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What Do PMMs Even Do at Events? Watch the Latest Episode to Find Out.

I recorded my event journey from Cisco Live San Diego this week. Inside you'll see the types of activities product marketers find ourselves in at events.

Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt.

Watch on YouTube

Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk.

Experience the atmosphere of Cisco Live compared to other cybersecurity events, and delve into exciting discussions about AI, reasoning models, and groundbreaking technologies.

This episode captures the essence of what it means to be a product marketer making an impact at events in the fast-paced world of cybersecurity.

00:00 Introduction and Arrival in San Diego

00:16 Registration and Badge Pickup

00:39 Finding the Shirts

01:25 Exploring the SOC and Event Setup

02:17 First Impressions of Cisco Live

03:21 Booth Training and Demo Area and Lightning Talks

04:56 Keynotes and Reflections