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Product Marketers (and Solutions + Content Marketers) in Cyber need help. A lack of established standards, processes, and role definition has devolved us into perpetual reactivity.
It's time to fight back against this chaos and confusion by creating more science around our role.
Cyber PMM's Mission
To create an open source library of formulas (content, frameworks, and tools) that bring order to Cyber PMMs and sanity for buyers.
Cyber PMM is 100% independent without any vendor influence. The vision is to create a world where cyber products and services are accurately represented in a clear, honest, and organized way for the sanity of buyers. This will be achieved by building an open source library of formulas in the following categories.
How It Started
I woke up one day and started writing my thoughts down about my cyber roller coaster ride, and after ten months of this I had ~140,000 words on digital paper. While this was rewarding for therapeutic reasons, I didn't know what to do with it. I thought, "maybe I could publish this as a book." That sounded cool at first. Yeah, I'd be an author - good for me. And then I realized - it all starts with knowing your audience. It's not about me.
I saw all these short forms of content and realized that I would better serve my fellow Cyber PMMs with blog posts, videos, tools, and frameworks that you can actually use to fight against the chaos that we face on a daily basis. So I bought a domain name, began building this platform, and that's how it started.
Topics Covered
Cybersecurity Industry Dynamics: Visualizing a lay of the land in cyber, understanding buyer dynamics, assessing the vendor landscape, and how to perform under varying market situations.
Your Core Functions as a Cyber PMM: Delivering effective messaging, aligning with product management and engineering, launches, buyer’s journey map, being the voice of the customer, content production, navigating politics, and more.
Cyber PMM Productivity: Measuring effectiveness, setting OKR’s and sharing plans, understanding the law of duplicity, managing fire drills, meetings/calls, utilizing AI tools, and getting things done.
Cyber PMM Survival Tips: Managing chaos and change, building emotional intelligence, asking for help and collaborating, understanding generational differences, and more.
Cross-Functional Marketing Interlocks: Leading without authority, campaigns, content marketing, solutions marketing, technical marketing, competitive intelligence, regional marketing, analyst relations.
Leading Without Authority as a Cyber PMM: How to do the impossible and influence and execute when you have no budget and no direct reports.
Cyber PMM Training & Education: Pragmatic Marketing, Forrester, Product Marketing Alliance, Podcasts, and Key Influencers.
Looking Externally: Navigating the key analyst firms, working with consultancies and agencies, understanding the key industry events, job hunting and employer relations.
The Future of Being a Cyber PMM: Building a co-pilot with new AI tools, listing the most in demand skills of the future, designing new team structures, and applying task automation.
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