Cyber PMM
The Cyber PMM Podcast
Cyber PMM Brief #27
0:00
-14:48

Cyber PMM Brief #27

Brief #27 delivers sharp updates for Cyber PMMs—new industry updates, Cloudflare’s Pay-Per-Crawl, new AI tools for marketers, Cyber PMM jobs, standout content drops, and fresh cyber startup moves.

This newsletter contains Cyber PMM insights, industry news, the latest content, new tools and tips, top Cyber PMM jobs, and what’s on the horizon.


👋 Welcome New Subscribers!

A big welcome to new subscribers! You’ve joined a crew fighting digital chaos, turning noise into narrative, and doing more with less.

If you ever have questions or have feedback, please ping me here on LinkedIn or joint the Substack subscriber Chat.

👉 Want the weekly drop direct to your inbox? Subscribe at cyberpmm.substack.com

🎧 You can also access the audio digest within Spotify or Apple Podcasts.


Top Cyber PMM 🐳 Updates

S3:E6 - Interview with content expert Jordan Snapper - Dr. Cyber

I really enjoyed this interview, covering a topic that every PMM must master - content. It's never been harder to create content that our audience actually consumes, because it's easier than ever to generate content. This means we need strategic guidance, creativity, and audience-obsession. Learn about this from a pro in this trade - Jordan Snapper.

S3:E5 - A Live Look Inside a Product Marketer's Event Journey at Cisco Live in San Diego 2025

So, what do product marketers really do at events anyway? Well, I recorded a video to show you every step of my week at Cisco Live in sunny San Diego.

📰 Top Industry Updates

Forrester Wave: Security Analytics Platforms Q2 2025

Elastic, Microsoft and Splunk earned Leader status in SIEM/XDR; Google, CrowdStrike, Palo Alto are Strong Performers. Great report to scan for messaging and win‑loss data.

🔗 https://www.forrester.com/blogs/announcing-the-forrester-wave-security-analytics-platforms-2025-the-siem-vs-xdr-fight-intensifies/

CYDERES launches agentic threat-hunting startup embedded in SOCs

🔗 https://www.cyderes.com/news/cyderes-launches-agentic-threat-hunting-startup/

SentinelOne rolls out enhanced Falcon XDR module with AI-powered analytics

🔗 https://www.sentinelone.com/company/press-releases/sentinelone-launches-ai-driven-xdr-module/

Check Point releases new Quantum Force Gateways line

🔗 https://www.crn.com/news/security/2025/the-10-hottest-cybersecurity-tools-and-products-of-2025-so-far

Share


🎧 Top Content Plugs

Berkeley: AI Agents Discover Zero‑Days

AI automation uncovered 17 vulnerabilities—15 were previously unknown. This shifts the AI narrative in cybersecurity.

🔗 https://www.wired.com/story/ai-agents-are-getting-better-at-writing-code-and-hacking-it-as-well

Cisco Talos Flags LLM Jailbreaking in Cybercrime

Hackers are abusing jailbroken LLMs (WormGPT, FraudGPT) to generate malware, phishing scripts, and exploitation tools—marking a new threat vector.

🔗 https://www.techradar.com/pro/security/cybercriminals-are-abusing-llms-to-help-them-with-hacking-activities

Cybersecurity Readiness Podcast – “AI Security in the Public Sector”

Intel discusses securing AI models within government infrastructure—great for trust and compliance storytelling.

🔗 https://www.cybersecurityreadinesspodcast.com/episode-87-ai-security-in-the-public-sector-balancing-innovation-and-risk

NIST White Paper: Risk in Supply Chains

Launch a microsite or technical brief around new supply chain collusion risk framework from NIST.

🔗 https://csrc.nist.gov/Publications/cswp


🚀 Cyber Startups & Funding News

XBOW

Raised $75M Series B for autonomous pentesting agents, rated top-tier at security contests.

https://techstartups.com/2025/06/27/top-startup-and-tech-funding-news-for-the-week-ending-june-27-2025/

AccuKnox AI CoPilot

GenAI runtime security for Kubernetes/cloud-native workloads

🔗 https://accuknox.com/blog/ai-cybersecurity-tools

Cato Networks

$359M Series G; now valued at $4.8B; using funds to scale AI network-security platform internationally.

🔗 https://www.wsj.com/articles/cato-networks-raises-359-million-in-late-stage-round-5884ff93

Cyera

Raises $540M Series E; valued at $6B; leading data-security solutions amid enterprise AI adoption.

🔗 https://www.axios.com/2025/06/11/cybersecurity-cyera-unicorn

Helsing

€600M Series C for European defence AI, totaling over €1.3B in funding—aiming to accelerate sovereign tech capabilities.

🔗 https://en.wikipedia.org/wiki/Helsing_%28company%29

YesWeHack

€26M Series C, reinforcing bug bounty and vulnerability disclosure market leadership in Europe.

🔗 https://en.wikipedia.org/wiki/YesWeHack

Share


🔧 Top PMM Tool Plugs

Cloudflare Pay‑Per‑Crawl Launch

Sites can now charge AI bots (OpenAI, Perplexity) for content crawling—perfect time to rethink gated content and SEO strategy. Also, will this change the game of how content publishers get paid in the AI era? There has been a lot of fear around AI summaries displacing the traffic our websites receive - perhaps Cloudflare is on to something here.

🔗 https://blog.cloudflare.com/introducing-pay-per-crawl/

Adobe LLM Optimizer

Brands gain visibility control within AI-powered platforms (chatbots, search), embedded in Adobe Experience Cloud.

🔗 https://www.investors.com/news/technology/adobe-stock-adobe-llm-optimizer-ai-tool/

SOMONITOR

Explainable AI + LLM combo built for marketing analytics, content pillar extraction, and competitor brief generation.

🔗 https://arxiv.org/abs/2407.13117

Coda AI

Used by PMMs for drafting copy, tone-shifting, project orchestration, and interactive brainstorming.

🔗 https://coda.io/blog/ai/five-ways-i-use-ai-as-a-pmm


🔭 Things Ahead

USENIX OSDI 2025 – July 7–9, Seattle (Systems and OS security research)

🔗 https://www.usenix.org/conference/osdi25

Zero Trust Government Summit – July 9–10, National Harbor MD (Federal-focused ZTA governance deep dive)

SANSFIRE 2025 – July 14–19, Washington DC (Incident response and blue-team training tracks)

Black Hat USA 2025 – August 2–7, Las Vegas (Briefings, Trainings, Arsenal demos)

🔗 https://www.blackhat.com/us-25/


💼 Top Cyber PMM Gig Alerts

KnowBe4: Product Marketing Director (Remote)

Elastic: Product Marketing Director - Security

DataDog: Senior Product Marketing Manager (Threat Management)

CyberEdge Group: Cybersecurity Product Marketing Contractor

Tanium: Product Marketing Program Manager


💡 PMM Tip

Perfect the prompt.

If you're given an assignment that seems massive, slow down and begin gathering all the details you can around it. This includes the requestors guidance, expected output, associated emails/threads, warnings (what not to do), executive expectations and as many files for context as possible. Then compile all of this information into a well structured prompt (Goal, Output, Warning, Context) for your AI to ingest and support you in the project.

AI is the best thing to happen to PMM productivity in our lifetime - so use it! But using it depends on solid prompt engineering. If you have an hour to complete a task, spend at least 20 minutes engineering a masterful prompt up front.


💨 Fluffy Word to Avoid

❌ Next-gen

Empty unless you specify what makes it "next-gen".


👉 Want the weekly drop direct to your inbox? Subscribe at cyberpmm.substack.com

The mission of Cyber PMM 🐳 is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, turn noise into narrative, and do more with less.

Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, innovators, builders, solutions marketers, product managers, engineers, and content creators—anyone involved in the process of bringing tech to market in chaotic environments.

Discussion about this episode

User's avatar