This newsletter contains Cyber PMM insights, industry news, the latest content, new tools and tips, top Cyber PMM jobs, and what’s on the horizon.
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🧭 What’s Inside
📰 Top Industry Updates
🎧 Top Content Plug
🚀 Cyber Startups & Funding News
🔧 Tool Plug
🔭 Things Ahead
💼 Gig Alerts
💡 PMM Tip
💨 Fluffy Word
📰 Top Industry Updates
🧠 Richard Stiennon – Black Hat Exhibitor Report
307 exhibitors. 63 first-timers. Richard’s breakdown of the Black Hat USA show floor is a strategic goldmine for mapping the vendor landscape. I truly appreciate Richard’s sharing of this data for most major cyber events. Give it a read.
🔗 https://stiennon.substack.com/p/307-cybersecurity-exhibitors-at-black
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🧨 Microsoft SharePoint Flaw – “SolarWinds-Level” Alert
Cyberwire and top experts are flagging this as a potential SolarWinds-type event. Microsoft patched a major SharePoint flaw that’s already being exploited. This one’s not optional.
🔗 MSFT Patch Guidance: https://msrc.microsoft.com/update-guide/en-US/vulnerability/CVE-2024-38023
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🪵 Allie Mellen on the Rise in Security Data Lake Strategies
Forrester’s Allie Mellen breaks down Microsoft’s new strategy shift on data lake pricing. Data Lake is a new capability in Sentinel for low-cost, long-term storage. This continues a trend from others like Amazon Web Services (AWS) with Security Lake and Cribl with Cribl Lake.
🔗 https://www.linkedin.com/posts/hackerxbella_drowning-in-security-data-costs-you-get-activity-7353498837841240064-0bmX
🎧 Top Content Plugs
📉 Gartner – Tech Marketing Budgets Shrinking
Gartner’s latest CMO report signals marketing budgets are tightening—especially for large vendors. Don’t wait for more budget. Focus on better ROI now.
🔗 https://www.gartner.com/en/tech-marketing
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💬 Wynter – 6% of Marketers Think Their Messaging Stands Out
Let that sink in: 94% of marketing leaders say their messaging is just… average. Wynter’s recent brand audit should be a wake-up call for PMMs everywhere.
🔗 https://www.linkedin.com/posts/wynter_using-wynter-we-surveyed-100-marketing-leaders-activity-7354465496374640640-il3A
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🎙️ Expel’s Greg Notch on Future of MSSPs
On Jon Oltsik’s Cybersecurity Bridge podcast, Expel CSO Greg Notch dives into the reality and roadmap for managed security services.
🔗 https://youtu.be/1BwcjedFDB0
🚀 Cyber Startups & Funding News
🤝 M&A Rumors – PANW x SentinelOne, DDOG x Upwind?
Speculation swirls as reports suggest PANW eyeing SentinelOne, and Datadog circling Upwind. Cole Grolmus reminds us: these $1B+ deals are hard to close—so don’t bet your GTM yet.
🔗 https://www.linkedin.com/posts/colegrolmus_there-is-another-potential-cybersecurity-activity-7354558480319410178-NHij
🔗 https://seekingalpha.com/news/4470132-datadog-in-talks-to-purchase-upwind-for-1b-report
🔧 Top PMM Tool Plug
🧠 Cursor – Build Your Own AI Tools
Cursor is quietly becoming the go-to dev environment for AI-powered tool building. If you’re stuck with a workflow or process gap, try building your own agent. That pain point might be your next product.
🔗 https://www.cursor.so/
🔭 Things Ahead
🎙️ Black Hat USA 2025 – August 2–7, Las Vegas (Briefings, Trainings, Arsenal demos)
🔗 https://www.blackhat.com/us-25/
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🌐 DEF CON 33
Shortly after Black Hat, DEF CON 33 returns August 7–10, 2025 in Las Vegas, featuring the iconic CTF contests, village sessions, and unique community-driven event.
🔗 https://www.blackhat.com/us-25/defcon.html
💼 Top Cyber PMM Gig Alerts
🎯 Skyhigh Security – Sr. PMM, Network Security Portfolio
🔗 https://www.linkedin.com/jobs/view/4266724873
☁️ Microsoft – Sr. PMM, Cloud Security
🔗 https://jobs.careers.microsoft.com/global/en/job/1848280/Senior-Product-Marketing-Manager—Cloud-Security
🕵️ KnowBe4 – Director, Competitive Intelligence
🔗 https://job-boards.greenhouse.io/knowbe4/jobs/8005845002
🔍 Elastic – Director, Product Marketing, Security
🔗 https://www.linkedin.com/jobs/view/4260541816
💡 PMM Tip
🧠 Run this analyst prompt before your next messaging review.
Full prompt here: https://www.linkedin.com/posts/cyber-pmm_message-testing-with-industry-analysts-doesnt-activity-7353807252224425984-mlvm
Use this to simulate a brutal analyst panel when you’re short on time—or patience—for actual feedback:
Prompt:
“You’re a panel of 10 industry analyst curmudgeons with 200+ years combined experience in <insert area here>. Shred this messaging to pieces.”
Request:
“Be specific. Use a table by category. Show me what to cut, what to keep, and what I’m not seeing.”
Context:
Add your draft, product link, or slide deck to guide the feedback.
Use it pre-briefing or as an emergency Plan B.
💨 Fluffy Phrase to Avoid
❌ “Agentic”
You’re going to use this term—but don’t overdo it. Define what the agent does, what problem it solves, and how the user benefits. Otherwise, it’s just AI-scented vapor.
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The mission of Cyber PMM 🐳 is to provide content, tools and frameworks that help you fight digital chaos, turn noise into narrative, and do more with less.
Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, innovators, builders, solutions marketers, product managers, engineers, and content creators—anyone involved in the process of bringing tech to market in chaotic environments.
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